Top Beauty Retail Apps in Saudi Arabia: Q4 2024 Performance

In the fourth quarter of 2024, the beauty retail app market in Saudi Arabia showcased interesting trends across the top five applications on a unified platform. Here's a breakdown of their performance based on data from Sensor Tower.

Nice one | نايس ون saw a fluctuating pattern in weekly downloads, peaking at about 60K in late November. Active users initially dipped from 787K at the start of the quarter but rebounded to over 709K by the end.

Golden Scent قولدن سنت experienced a decline in downloads from an early high of 28K, stabilizing around 15K towards the year's end. Active users showed a steady decrease from 233K in September to approximately 78K by December.

Sephora KSA: Beauty, Makeup downloads increased mid-quarter, reaching a high of 27K by late November. The app's active users also rose, hitting a peak of 64K during the same period.

Almajed4oud - الماجد للعود showed a notable surge in downloads around early December, climbing to nearly 60K. Active users peaked at 126K during this time, marking a significant increase from earlier in the quarter.

Finally, FACES Beauty – فيسز maintained a consistent download rate, with a notable spike to 15K in late November. Active users hovered around 105K during the peak period, indicating a stable user base.

For more detailed insights and data on app performance, visit Sensor Tower.